I can see why people use the word “launch” to describe starting a business- it’s complex, risky, and is usually a pretty bumpy ride. However, I liken the experience more to building a rocket ship while in mid-flight.
Launching a rocket (I imagine) demands preparation for every scenario imaginable. No expense is spared since most failures are catastrophic.
Building a business, on the other hand, doesn’t offer the same luxury. It’s a clumsy process of building each piece just in time for when it’s needed. Thankfully, most failures are not catastrophic, and a welcome part of the process.
After spending the past 14 months living in AirBnB’s up and down the east coast, I thought I’d share a few cost-saving tips for anybody crazy enough to try this.
Stay at least 28 days and look for places that offer sizeable monthly discounts.
The rate listed is often negotiable- it never hurts to ask politely.
Stick to cities that don’t enforce an occupancy tax on Airbnb’s. These taxes can be hefty.
Finding the best deal often takes a week or two of searching. Availability is constantly in flux- so keep digging.
Vincent Van Gogh only sold one painting in his entire lifetime. It was only well after he died that he became recognized as one of the greatest painters of all time. Still, every day that he awoke and took to his canvas he was achieving greatness unbeknownst to the world.
Don’t confuse achievement with recognition. Achievement is earned, and it happens with the brush in your hand. Recognition is fickle- it may come before achievement (a tech startup raises a huge round of V.C. money), after the fact (in Van Gogh’s case), or never at all.
Just because you can, doesn’t mean you will.
Just because you can’t, doesn’t mean you won’t.
Just because you didn’t, doesn’t mean you couldn’t.
Pondering who can and who can’t is fruitless and irrelevant. History has proven that we’re terrible at judging ability in others, and especially in ourselves.
We brag about the things we can do, bemoan what we can’t, and make excuses for what we didn’t do. All that matters presently is what we are doing. Past results are not the best predictor of who will and who won’t- current actions are.
Don’t take the first step.
Say yes to every opportunity.
Keep it to yourself.
Fail to identify your “Why” (then, set the wrong goal)
Don’t take the second step.
Don’t establish daily, weekly, monthly, and yearly routines.
Heed the words of friends and family who love you dearly and don’t want to see you fail.
Ignore the words of uninvested people who have “been there, done that.”
Don’t take the twenty-seventh step. (you get the idea)
Don’t ask for favors.
Beat yourself up when you hit a slump.
Wait for the perfect time.
I heard Michael Gerber, legendary business guru and author of The E-Myth, give a talk to a group of entrepreneurs. Many times during the presentation, he harkened back to one phrase: “Your business is a product for sale.”
Business owners often obsess over the daily “wins” of making the next sale and satisfying the customer at the expense of building a valuable business. Are the people, processes, and product strong enough to stand on their own, without you? Until the answer is a resounding yes, you don’t have a business (yet), you have a job.
You can’t launch a great pizzeria without decent crust. It doesn’t matter how amazingly creative your toppings are, how fast you deliver, or that your slices are only a dollar after 10 pm. It’s important to innovate, but it’s even more important to fulfill your customer’s most basic needs
There are certain “table stakes” that we all must abide by in our personal lives as well. It doesn’t matter if you are an actor, entrepreneur, a politician, or a plumber. If you don’t respect other human beings around you, the quality of your work doesn’t matter- you’ve failed.