Your business is the product

I heard Michael Gerber, legendary business guru and author of The E-Myth, give a talk to a group of entrepreneurs. Many times during the presentation, he harkened back to one phrase: “Your business is a product for sale.”

Business owners often obsess over the daily “wins” of making the next sale and satisfying the customer at the expense of building a valuable business. Are the people, processes, and product strong enough to stand on their own, without you? Until the answer is a resounding yes, you don’t have a business (yet), you have a job.