You can’t launch a great pizzeria without decent crust. It doesn’t matter how amazingly creative your toppings are, how fast you deliver, or that your slices are only a dollar after 10 pm. It’s important to innovate, but it’s even more important to fulfill your customer’s most basic needs
There are certain “table stakes” that we all must abide by in our personal lives as well. It doesn’t matter if you are an actor, entrepreneur, a politician, or a plumber. If you don’t respect other human beings around you, the quality of your work doesn’t matter- you’ve failed.