When to quit

They say: “fail fast!”

They say: “failure is not an option!”

How do you know when it’s time to quit, and time to persevere through adversity?

The key is to know your Why– as in, why are you pursuing this endeavor? Not the “to make more money” kind of why. I mean the capital W, cellular-level kind of Why. The Why that’s worth fighting for.

When it comes to your Why, failure is not an option. When your current course is not serving your Why, failing fast is the only option. Quit the battle, win the war.