I can see why people use the word “launch” to describe starting a business- it’s complex, risky, and is usually a pretty bumpy ride. However, I liken the experience more to building a rocket ship while in mid-flight.
Launching a rocket (I imagine) demands preparation for every scenario imaginable. No expense is spared since most failures are catastrophic.
Building a business, on the other hand, doesn’t offer the same luxury. It’s a clumsy process of building each piece just in time for when it’s needed. Thankfully, most failures are not catastrophic, and a welcome part of the process.