Leveraging the gig economy

Being in launch mode for my next business has taught me the value of gig economy platforms like Upwork and Fiverr. I used to spend weeks interviewing vendors and checking references. I’m now able to hire in an hour and execute in mere days.

If you’re not using the gig economy to augment (or be!) your in-house team, you’re in danger of being overtaken by more agile competition.

If you’re not conscious that your prospective B2B customers are leveraging these platforms instead of hiring you, you may be blindsided.

Ignore the gig economy at your peril.