Promotional considerations

In the early years of my first business, I spent $17,000 on print advertising, resulting in exactly $0 in sales. I also invested $50 for someone post flyers on newspaper boxes on the streets of NYC, resulting in tens of thousands in dollars from what turned out to be long-time loyal customers in the following years.

I’m grateful to have had both experiences for the valuable lessons I learned in the process. While nobody can say for sure what works, there is one thing that unequivocally doesn’t work- and that is never taking a risk at all.