Return on assets

Return on Assets

In business, we use return on assets (ROA) to measure how effective a company has deployed its assets to generate a return for investors.

In life, our most valuable assets are often intangible:

• Knowledge gained through education and experience
• Close relationships with friends and family
• Personal beliefs and moral conviction

Similarly, our most desired returns are often intangible.

What kind of life returns are you seeking from your intangible assets? Financial? Political? Intellectual? Emotional? Only once we’re clear on what will bring us fulfillment can we begin the work of maximizing “return on assets” in our lives.