“Company X is seeking a motivated, driven, self-starter to join our fast-growing team…”
Anyone (yes, even you- the driven, self-starting entrepreneur) will be motivated in some circumstances and apathetic in others.
Motivation springs from a variety of factors- both internal and external. It happens by chance, but can also be orchestrated by a skilled leader.
As leader, you can either take the stance that it’s the employee’s job to be motivated, or else believe that it’s your job as leader to motivate them. The former is rolling the dice, the latter puts you in the driver’s seat.